It is a juice that uses a hydraulic press to extract juice from fruit and vegetables, as opposed to other methods such as centrifugal or single or double auger also known as slow juicers. Please do not get fooled by establishments offering cold-pressed juice when in fact they use slow or high-speed juicers, these are NOT cold-pressed. Cold press juice is gently extracted with a tremendous amount of pressure between plates with no high-speed heating effecting the produce, it completely extracts all the natural vitamins, trace minerals and enzymes leaving behind a dry dead pulp that not even a rabbit or horse would eat, making a juice which is totally superior with maximum benefits.