Juicing with a cold-pressed juicer extracts more juice from the fruits and vegetables and gives it a higher nutritional level as to rotor machines which put air into the juice during extraction which adds to a faster oxidization. In other hand, cold-pressed juicing does not force air into the juice which causes a much slower decomposition. Juice bottled from cold pressed juicers have very little loss of nutrients and enzymes. Jiva is set up with a central kitchen which is easily controlled with high hygiene practice and correct equipment for washing produce as to smaller establishments such as cafes and juice bars that uses rotor and centrifugal juicer where they have to clean parts of the juicer after each juice to maintain it’s hygiene, which most often they do not. It’s commonly found that the juice pulp will sit in the machine interacting with newer juice throughout the day causing a badly oxidized juice which is full of bacteria!! Jiva juices taste and feel better because of our high quality production process.